One of the early decisions I made was to try to give the book a fairly distinct color palette. Specifically, a sort of grungy high-saturation-low-contrast green and purple. Like the tint to old photos. It's a palette that I always associated with marijuana (from the purplish lights shining on green leaves when its grown), which seems appropriate, and it pops up in the colouration for a decent amount of stoner metal albu covers. The coloration is fairly distinct, I think. Most RPGs go for black & white (if they're going for a gothic look, or a strong inked style), or a sort of faded sepia parchment tone (to look like old books), or blues and greys (all modern and scifi). Its a bit psychadelic and odd.
Here's an example of the palette that I'm using for chapter headings. Similar images are used for the section markers going down the side of the page, for the page numbers and so on, all using the same textures.
The art I'm using is all photographs (all creative commons, because I'm poor). For a modern setting with the conceit that it's the real world with hidden magic, I think this works. The images give things a more immediate feel, which then feels a little more surreal due to the purple-green filter applied over the top. It should help make things feel like the real world gone strange, rather than a fantasy world. Here's some photos.
Other than that, I'm going for a fairly simple look. Black text, white backgrounds. Two-columns, no page border. Tables are white text on black backgrounds, mirroring the white text on dark backgrounds in the tittle bars. Fairly minimal.
I'm putting a bar on the side of the page that gives you which section you're in, so when you flick through the pages it's easy to find where you are. Trying to be careful to keep most sections of information on a single two-page spread where possible, to avoid page-turns in the middle of reading.
It ends up looking like this:
Some other thoughts, in no particular order:
- Black Metal gigs are a great source of images of vaguelly occulty looking weirdos. All you need to do is 'shop out the musical accoutremants, and you're good.
- It's really hard to find interesting public domain photos that aren't of regular-looking white dudes.
- There's a wonderful variety of photos of sewers, tunnels and other underground spaces out there. Urban Exploration looks far more popular than I'd expected, and some of the weird eerie photos they've produced have been a big influence.
- Most photos of 'monsters' and so on are either zombie walks or of people dressed as the Krampus and similar folklore-ey figures.
- Public domain pictures of people waving guns around are surprisingly rare.
- There's far less gore and nastiness out there than I'd hoped for. Which sucks for me doing layout, but is probably comforting if I look at the big picture.